The Project
Fisker PEAR (Personal Electric Automotive Revolution)—an affordable SUV designed to make EVs accessible. I was responsible for all in-vehicle user experiences.
The Scope
I created user flows, wireframes, and UX for every in-car feature. This included conducting market research to understand industry standards, then figuring out how to differentiate our features while staying within constraints and brand alignment.
The Constraints
- Safety: Driver attention and visibility of interactions
- Legal: Compliance requirements for in-car interfaces
- Hardware: Screen size, positioning, affordability targets
- Brand: Everything needed to align with Fisker's identity and target demographic
The Challenge
Mid-project, the engineering team had to decrease the HMI (screen) size. This meant:
- Same features, smaller space
- Rethinking the entire layout logic
- Adjusting for driver reach and visibility
- Keeping it seamless and safe while still exciting
The size change affected positioning, the weight of how much drivers would have to reach out to the screen, and the visibility of all interactions. We had to implement exciting features while keeping everything safe.
Audio Collaboration
With my background in music, working with the audio team was a highlight. We explored:
- How audio integrates with UX features
- Audio branding that matched the car's vibe
- The mood and feeling we wanted drivers to experience
It was fascinating to think about sound as part of the user experience, not separate from it.
What I'm Proud Of
The depth of thinking we put into differentiating our features from the market. As part of a small team, having real impact on what went into the car was exciting. The audio collaboration—combining my music background with UX in a way I hadn't done before—was particularly rewarding.