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Franklin Payroll

4 months. $2.9M raised. One designer. How do you pay employees in crypto?

Role Founding Product Designer
Timeline Mar 2022 - Aug 2022
Scope End-to-end Product Design
Franklin Payroll Dashboard

The Situation

Franklin was a small, lean team—just founders and developers. They had the backend built but no frontend, no wireframes, no user experience designed. I came in as the first and only designer.

The Problem

Traditional payroll is rigid:

Franklin's vision was to give employees complete control over how they get paid.

The Solution

A payroll platform where employees choose:

This lets people hedge their bets, access earned wages immediately, and have true ownership over their compensation.

What I Designed

I owned the entire product design from zero.

For HR/Admins (Dashboard)

My Process

The Constraints

The founders had deep experience in HR/payroll—they already understood the industry and had validated the problem. My job wasn't to do discovery research; it was to translate their vision into a usable product, fast.

The Challenge

Understanding the industry and the technical complexity of crypto payments. This wasn't a simple CRUD app—it involved blockchain transactions, streaming payments, multi-currency management, and compliance considerations.

Results

$2.9M
Seed funding raised
4 mo
To ship v1.0

My designs were used to raise $2.9M in seed funding.

What I'd Do Differently

I would have pushed for usability testing with HR professionals to validate:

The founders had strong hypotheses from their industry experience, but real user data would have made the design decisions more intentional and defensible.

Next project

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