Hi, I'm Ayana.
I'm a product designer who builds from zero at startups that move fast.

B2B/B2C Marketplace

Jobie

Founder & Product Designer

The Problem: Restaurant workers struggle to find jobs. Restaurant owners struggle to find reliable staff. The hiring process is fragmented and frustrating for both sides.

My Approach: Founded and designed the entire platform from scratch—50+ user interviews, mobile app for job seekers, web app for employers, plus go-to-market through podcasts and industry partnerships.

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Web3 / Crypto

Franklin Payroll

Founding Product Designer

The Problem: Crypto companies need to pay employees, but traditional payroll systems don't support blockchain payments.

My Approach: As the first and only designer, I owned the entire product design process. Built the platform from founder's vision to enterprise customers in just 4 months.

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Electric Vehicles

Fisker PEAR

Product Designer

The Problem: Electric vehicles need intuitive in-car experiences that differentiate them in a crowded market while meeting strict safety and legal requirements.

My Approach: Owned market research and UX design for all in-vehicle features. Collaborated with audio team on sound design integration and legal team to ensure compliance without sacrificing experience.

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